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The Art of Creating New Medicines

Behind the Science

The Art of Creating
New Medicines

Scientists are often lauded for their objectivity, persistence, and analytic thinking.
But great scientists have something else in common: they think like artists.
And for those who create life-changing medicines, their process is as much
an art form as a science.

Charlotte Allerton

Pfizer probably has the biggest database of molecular properties in the world on which to build models to help design medicines. But to bring all the knowledge together to create a medicine is an art, which relies on the expertise and courage of our scientists."

Charlotte Allerton

Senior Vice President,
Head of Medicine Design at Pfizer


Drug discovery is not for the faint of heart. On average, it takes nearly a decade to produce a new drug, and less than 10% of candidates make it to the finish line—patient access. But in this winding journey, scientists will tell you that tapping into creativity, intuition, and outside-the-box thinking is critical to their success. Machine-learning and other technologies are essential tools in drug development today, but human creativity is at the heart of advancing breakthroughs.

The artist’s toolkit

Caroline Blakemore is a medicinal chemist at Pfizer who helps design small-molecule medicines, which are made through chemical synthesis. It’s the most common class of drugs, including pills, topical creams, and intravenous (IV) injections. When designing new compounds, scientists also need to design new methods to bring these molecules together via chemical reactions. Just as an artist uses brushes, paints, and other materials to create their works, Blakemore says having a diverse “synthetic toolkit” of these methods, or reactions, is key to building new medicines.


Caroline Blakemore

We’re developing novel compounds that haven’t been prepared before. You can draw from previous understanding in the field, but ultimately you have to invent new ways to create them."

Caroline Blakemore, PhD

Principal Scientist


Blakemore recently tapped into her creativity when helping to design a new medicine to treat NASH (non-alcoholic steatohepatitis), the most severe form of fatty-liver disease. Her team had a promising potential compound, but they hit a roadblock: they needed to devise a new way to add a type of chemical unit known as a heterocycle into the structure.

Extravaganza Molecule Graphic

After months of experiments, Blakemore’s team landed on a solution. “Our creativity ultimately demonstrated itself in not just designing the medicine itself, but also a new process or toolkit to develop it,” she says. “And that method not only made one compound of interest—we’re able to make many other related ones at large scale, and then we can test them all to see which one has the most potential to become a drug.”

The artist’s intuition

Drug design is often compared to creating a key to fit a lock. The key is the drug. And the lock is a protein—an enzyme, receptor, or other target related to a disease. Scientists seek to create the perfect “key” that when turned inside a “lock” will have a desired biological effect in the body. A drug to fight cancer, for example, can act upon a protein that drives cancer cell growth. “If we find a way to bind to that protein and stop it from functioning, we can stop tumors from growing or cause them to regress,” says Adam Gilbert, a Senior Director and Head of Design Synthesis at Pfizer.

But the challenge in drug design goes beyond finding the right “key.” There are many delivery challenges: how is the drug going to make its way into the patient’s body—via a pill, topical cream, or IV injection? Does the medicine go where it needs to? Is it safe? Does it stay in the body long enough or too long? Does it interact with other medicines? Can it be produced quickly and easily at large scale?

And merging all of these factors to make a drug is an art form. “Simply put, it’s really, really hard,” says Gilbert. But many of the best drug designers have a certain “chemical intuition,” he says. It’s a combination of experience, consumption of scientific literature, and a sense for what makes a “beautiful molecule,” a drug that is efficient, potent, and safe. What’s also critical? Having the best scientific minds working together.


Adam Gilbert

At Pfizer we have a ‘treasure chest’ of expertise; scientists at the top of their fields, all working together to solve problems and create new medicines."

Adam Gilbert

Head of Design and Synthesis Sciences, WRD&M


Building a ‘masterpiece’ at speed

In March 2020, as the COVID-19 pandemic swept the globe, Dafydd Owen, and with a team of drug discovery experts at Pfizer were given the challenge of a lifetime: design a pill that could kill the SARS-CoV-2 virus.

They had a good starting point. Early lab studies showed that an experimental compound originally developed in 2003 to fight the SARS epidemic in China could also potentially be used against SARS-CoV-2. But this prior formula was created as an IV therapy, which meant patients have to be in a hospital or clinic to receive it.

Pfizer scientists quickly rallied to redesign an oral pill that would be easier for patients to take at home—a potential gamechanger in the fight against the pandemic.

Dafydd Owen

We knew we could only keep 25% of the original molecule, we had to invent something new to take to the clinic as soon as we could."

Dafydd Owen, PhD

Director of Medicinal Chemistry


And here, Owen says, designing new medicines is like writing music. A composer has a limited number of notes on the octave to arrange into that next hit song. Similarly, scientists can only use a few elements from the periodic table to build drugs. “We arrange these eight elements into a new molecule every time. There’s always another great song to be written—and hopefully another great molecule,” he says.

The eight most common elements used in creating medicines: C, H, N, O, S, F, Cl and P

One critical part of their design process was being able to visualize their drug target (the lock)—the SARS-CoV-2 protease. With Pfizer’s state-of-the art technology, they produced an X-ray crystallography image of this enzyme that the virus uses to replicate. “This is where science meets art,” says Owen. “It becomes visual and what we’re seeing is atoms and molecules so small that you can’t even imagine them. It’s a key part of our ability to design better molecules. We can see our drug fitting into the space and inhibiting action.”

Scientists raced to develop an antiviral drug that could target the SARS-CoV-2 protease (shown here in an artistic rendering.)

And with all hands on deck working around the clock, the team was able to produce a safe and effective compound within four months— record breaking speed for a new medicine.

It’s such an iterative process, we have to make our molecule slightly better every day, because in the end you want that masterpiece. And I can tell you that any molecule that becomes a drug is a masterpiece.

Dafydd Owen

The COVID-19 antiviral is currently being tested in clinical trials to potentially be used as another tool in our fight against the pandemic.


“Creativity takes courage.”

Henri Matisse

In their pursuit of new cures to help patients, scientists, like artists, must not fear pushing into new frontiers. “There’s a huge weight of responsibility to discovering new medicines – the patients are waiting,” says Allerton. “We are constantly making decisions on what to do next without all the answers – there is rarely a clear path forward as you forge innovations – it takes diverse talented teams of resilient scientists.”

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